This assignment challenged me to develop a cohesive visual campaign for a musical artist of my choice. I created a flexible visual system designed to accommodate various items and scales, including album packaging, a tour poster, concert tickets, apparel, and stickers. As a music lover, I chose Fleetwood Mac's iconic Rumors album and their 1977 World Tour as the focus. I found immense joy in blending my passion for their music with the visual aesthetic I envisioned to complement their timeless sound.
Album Front
Album Back
Fleetwood Mac Rumors: The 1977 World Tour Poster
18" x 24"
Adobe Illustrator and Photoshop, Procreate
Concert Tickets
Stickers
Pin
